https://www.tablestrategy.com/home daily 1.0 2023-10-28 https://www.tablestrategy.com/areas-of-expertise daily 0.75 2022-09-28 https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596080458912-7GNE81TKPHW8424LP3XI/Outdoor10.jpeg Areas of Expertise https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1630966726461-8JRAMIH1AEGQF80UIIBY/DSC_0829.jpeg Areas of Expertise https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596037940253-10JIFYIQI3T0042OVNLI/Outdoor2.png Areas of Expertise https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596080020688-HDSC467R67LYMWHRVEOZ/Fiorella2.png Areas of Expertise https://www.tablestrategy.com/contact daily 0.75 2021-12-13 https://www.tablestrategy.com/about daily 0.75 2023-10-17 https://www.tablestrategy.com/portfolio-1 daily 0.75 2024-02-26 https://www.tablestrategy.com/portfolio-1/creating-livable-neighborhoods-in-san-francisco monthly 0.5 2021-09-06 https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1595987287900-CT9CSVHQPCWZAT2D6E3B/20140301_Trade-151_0124-copy.jpg Work - Creating livable neighborhoods with greenspace The Design District is a neighborhood which falls within the Eastern Neighborhoods boundaries. The Eastern Neighborhoods Citizens Advisory Committee (ENCAC) was established for the purposes of providing input on the prioritization of Public Benefits and providing input to plan area monitoring efforts as appropriate. We worked with the ENCAC and the city planning department to provide analysis and recommendations. Our feedback was communicated through a series of maps describing different populations coexisting in the same areas and their context to the city of San Francisco. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1595987406879-YI68I4TDSTT0GVMSY9KG/ENCAC4.png Work - Creating livable neighborhoods with greenspace The collection of development fees by district has an opportunity to make a significant long-term impact in the neighborhoods where development is happening. Because of the increasing pace of development, it is becoming increasingly important to make strategic decisions which will benefit all residents living within the community where the impacts are felt. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1595987450685-JXZRKMLW31L5WQWBQSHN/ENCAC5.png Work - Creating livable neighborhoods with greenspace We ultimately recommended that a mandatory minimum percentage of funds be allocated in ways that not only positively contribute to the property values of the residents and business owners but also impacts the day-to-day experience of being on the streets and sidewalks of the neighborhood. We discovered that a significant amount of the funds generated were allocated to transportation and street improvements that were operating on a city wide scale. Residents benefitted from the infrastructure, but we questioned if this allocation comprehensively reflected the goals the ENCAC set out to establish. As a way to describe what an equitable allocation of fees could look like to stakeholders living in the Design District we focused on one of the goals set out by the committee: greenspace. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596075190780-28XGA2FXX9X13EAN1GQA/ENCAC6.png Work - Creating livable neighborhoods with greenspace https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596075218896-G4LYNA29Z4HYSE4912VP/ENCAC7.png Work - Creating livable neighborhoods with greenspace https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596075090609-MRFZETHAX5H25BCMGBP9/ENCAC52.png Work - Creating livable neighborhoods with greenspace https://www.tablestrategy.com/portfolio-1/developing-stability-in-the-restaurant-industry monthly 0.5 2021-09-06 https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1595908181619-YL33ERJ5B9GQD849QYUX/Fiorella2.png Work - Developing community to create business stability - Image: Creating a system map of the restaurant industry with the business owner. Fiorella, a neighborhood Italian restaurant, operates within the highly competitive food industry in San Francisco. Trends and challenges include rising rent and cost of living, food service labor shortage, high staff turnover, increase in food delivery, rise in meal kit delivery services, increased interest in cooking at home, and intense competition in the Italian cuisine space. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1595953734435-C5K38FAL543HVRGEEP6C/Fiorella3.png Work - Developing community to create business stability - Image: Co-creating a definition of what neighborhood means. After identifying the target challenges and opportunities we spent six months alongside the owner researching and co-creating future marketing strategies specific to each individual Fiorella location. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1595961356137-W3L9Q37U2ZO6A2O2S2S2/Fiorella4.jpg Work - Developing community to create business stability - Image: Conducting ethnographic research during a testing mode. We shadowed staff members during their shifts, conducted lengthy interviews with team members, and ate a lot of Italian food. Neighborhood was defined as a central component to the identity of Fiorella. Investing in the community in a deep, authentic way is a viable option for Fiorella to be of service to its primary stakeholder, the neighborhood it exists within. Fiorella addresses locality with a strong local visual language with artwork from local designers and artists. Our team further worked to build upon "neighborhood Italian" as a core strength that runs through the business at all levels of marketing. Our team applied business model tools and strategies to define Fiorella’s current business model; conducted research into competitive, innovative business models and practices; and synthesized findings into new communications strategies that will help Fiorella achieve their desired future state within the next five years. https://www.tablestrategy.com/portfolio-1/envisioning-the-future-of-a-small-coastal-community monthly 0.5 2021-09-06 https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596077200433-WDEU8OMDHUSGYB4LA8NS/Bolinas3.png Work - Protecting the future of a small coastal community Bolinas is both welcoming and reclusive. This contradictory statement is apt to describe the town with a population of 1,620 because it is tolerant of many different lifestyles and is the home to artists and experimental thinkers. It also attracts surfers and tourists with laid-back lifestyles and attitudes. Yet it is wary of outsiders who may contribute to overpopulation or overtourism. The town is reluctantly famous for cutting down road signs that indicate its location. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596077299255-68R75VRKK6Z62PUFXFTT/Bolinas4.JPG Work - Protecting the future of a small coastal community - Image: Homes on a hillside in Bolinas. Economic and population growth have been at extremely high levels for much of the last two decades for nearly all cities in the Bay Area. Bolinas has been an exception to population growth because of the restriction of new development due to a 1970's moratorium on additional water meters allowed. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596077909221-WPUL92CCSERQHRKEUVJV/Bolinas10.png Work - Protecting the future of a small coastal community https://www.tablestrategy.com/portfolio-1/lowering-the-barriers-to-outdoor-adventure-travel monthly 0.5 2021-09-06 https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596033790645-D5B159OKJP6Y4Q6NSJ2G/Outdoor2.png Work - Lowering the environmental impact to adventure travel destinations - Image: Conducting one-on-one interviews with multiple storyboards about the adventure travel experience. Our team focused on qualitative research to gain insights about what target users were looking for when planning outdoor adventure travel trips. We conducted a series of interviews to get feedback on multiple storyboards detailing what an end user’s experience would look like from beginning to end. https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596033849397-39HTM0AYLRK267WTF7PW/Outdoor3.png Work - Lowering the environmental impact to adventure travel destinations - Image: A user interacts with a prototype adventure travel gear rental platform. We then created a micro pilot store to test our most fundamental assumption: Do people want to buy or rent gear? After determining that a significant portion of target users were open to renting gear we created an additional micro pilot to test: Are people interested in being helped with their gear and picking it up in the country they are traveling to? https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/fcfe8faa-b78c-42d1-819a-92c8a23df572/Key+Research+Insights.png Work - Lowering the environmental impact to adventure travel destinations https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/1596033947834-GTVFKIAL00WMF3QSFOMX/Outdoor7.jpeg Work - Lowering the environmental impact to adventure travel destinations - Image: The user experience is communicated physically with a weighted backpack and a wall-mounted visual guide at a test pop-up store. Next, we created a pop-up store to get user feedback. Participants in our pop-up engaged with a local wilderness and conservation expert who had traveled from the destination to work at the pop-up renting gear. Guests were able try on three different backpacks curated for three different trip types: snowshoeing, urban hiking, and mountain hiking. Each backpack was weighted for the travel length and participants were able to try it on and fit it while standing on the terrain that their travel destination would have. https://www.tablestrategy.com/portfolio-1/this-is-what-a-land-conservationist-looks-like monthly 0.5 2022-08-16 https://images.squarespace-cdn.com/content/v1/5e29193955f36a5e9a04f44c/c55141d9-e9ba-4677-acac-4c2a97f4e30a/Strategy.png